An effective content strategy creates leads & sales.
You’ve probably heard the phrase ‘content marketing’ and wondered what’s this all about?
In short, effective content marketing is the creation and distribution of a video, article or resource that gives value to potential customers. This content helps to build your brand awareness, without the need to be pushy or sell directly to prospects.
Used by leading brands right around the world, content marketing is an effective way to break through all of the marketing ‘noise’ and offer something of unique value to your customers.
Well-crafted content both informs and entertains, and can expose your brand to large amounts of potential customers if you do it right.
No idea about content marketing? No worries! Talk to our friendly team today and find out how you can generate sales and leads from an effective content marketing strategy.
So, what is a good content marketing piece?
To put together an effective piece of content that resonates with customers and provides actual value, you need to understand your market and be able to step into their shoes for a moment.
What types of things are they searching for? How can you help them?
Example: Bob’s Cycles
Bob runs a boutique cycling store. His clients are a very specialised group of riders who are happy to spend large amounts of money on high-end cycling equipment. Bob creates a video series and publishes it on his website and on social media – Facebook, Instagram and Youtube to educate his clients.
He makes videos on:
– How to fix punctures while on the road
– Identifying problems with your bikes early
– Changing your bike chain
– Wet weather riding tips
By creating a series of instructional videos, targeted to his customers and helping them solve their problems, Bob has increased his engagement and helped to build trust and loyalty with his customers.
Effective content marketing:
The primary goal for any genuine content marketing piece is to provide substantial value to your viewers. Your content should educate or inform, or at the very least, entertain.
Excellent content marketing helps answer questions and provides valuable information that cannot easily be found anywhere else. This type of content enables you to stand out from your competitors.
We can help you deliver an effective content strategy.
Why choose ElixirBizz? 🤔
When it comes to your business,
we settle for nothing but the best.
The quality we provide is unparalleled and we never deliver solutions or services before testing them properly. We have a rigorous quality check process in place to make sure whatever we deliver is up to the expectations of our clients.
We do not believe in the one-size-fits-all philosophy. We recognize that every company’s circumstances are a bit different, which is why we adapt strategies according to your company’s individual objectives & budget.
We have a customer support team that works around the clock for flawless communication with our proposed and existing clients. This team can be contacted anytime for making queries regarding our services, discussing new projects.
What Our Clients Say
ElixirBizz stays ahead of the curve with digital marketing trends.
Not only are they super prompt in replying but they clearly take the time and effort to sort whatever your need is, giving you options and a full explanation for your matter.
Just want to say a big thank you to ElixirBizz who assisted with the development of our awesome new website! They are professional yet fun and their easy to deal with attitude helped us get things done the way we liked way before deadlines.
You guys are super lovely to work with & have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership.
Let’s talk about your goals today!
We love to talk with business owners about achieving incredible returns on the web. To find out if we’re a good fit for each other, the best next step is to have a short discovery call with one of our digital experts.